Type(s) of Business
  • Manufacturer/Weaver
Tina Hoffmann and Anna Hoffmann
POC Owned
Other Related Business(es)?
Ludwigsburg, Germany
Location of Manufacturing
Types of Carriers
  • Woven Wraps
  • Ring Slings
  • Mei Tai/Bei Dai*
Woven Wrap Type(s)
  • Machine Woven
Costs of Carriers
  • Carriers $100 USD or Less
  • Carriers $100-$150 USD
  • Carriers $150-$200 USD
  • Carriers $200-$250 USD
Wrap Sizes: Availability of 8s
  • In Stock
Wrap Sizes: Availability of 9s
  • Upon Request
CCBW Analysis
Cultural Inclusivity
  • PoC are not widely represented in this company's marketing campaigns.
Labor Practices
  • Not enough known information
Environmental Practices
  • Not enough known information
Customer Practices
  • History of Censoring Social Media Complaints
  • Dishonesty (e.g. to stakeholders)
Customer Practices Commentary

Tina Hoffmann has allegedly reached out to prominent babywearing personalities asking them to remove any posts/comments they have shared/made regarding the Ind*o movement.

Culturally Appropriative Designs
Resolutions to Appropriation

In the latter part of 2016 a call to action was initiated by a US-born Mexicana asking Didymos to be accountable for their use of “Indio” to name a design they appropriated from indigenous peoples in Mexico. The call to action was directed to retailers who carried this Didymos line, and simply asked why they continued to sell a design considered appropriative and labeled with a derogatory term.

Retailers took the call to action to heart and Didymos was told about the call to action, but the owners did not join the then Facebook group - CCBW Reviews - to participate in the conversation.

The requests of the call to action were plainly stated: cease production of Indio and its derivatives including (but not limited to) Old Standard and Grande. A request to not manufacture Inka again was also included.

The movement leaders expressed disappointment in the eventual response from Didymos. Didymos claimed that the term “Indio” was not derogatory, and opted to rename the appropriated design instead of ceasing production.

In the aftermath of their statement, select retailers severed ties with Didymos - presumably over Didymos' handling of the situation.

To quote the person who originated the call to action:
“So where do we go from here? We (myself and the community of Latinx babywearers driving this effort) don’t know. Didymos badly handled their initial statement of the issue. I said before, they can come out the other side of this and continue making woven wraps for another 40+ years without perpetuating appropriation, colonization, and racism. I believe that to still be true. I believe retiring the appropriated designs is still the just course here. I believe Didymos should honor their role of industry makers and lead the industry in a direction that respects the cultural intellectual property of peoples and cultures around the world.
Didymos mainstreamed babywearing for many people who lost touch with it. Well, now they should mainstream respect for the indigenous peoples who kept the practice alive.”

Other IP Violations
Questionable Practices
  • Culturally Insensitive and/or Racist Behaviors
Resolutions of Questionable Practices

In early 2016, the #TakeBackTheRebozo movement evolved out of conversations in two Facebook groups. At no time did anyone from Didymos join any of the groups to witness the conversations. In days leading up to the July International Babywearing Conference, Tina Hoffmann is said to have requested a meeting with the people behind the campaign. Incidentally, no one from the campaign was going to be in attendance, so no meeting was scheduled. Tina Hoffmann went on to claim that this meeting was cancelled by the movement leaders.

Throughout the 2016 Ind*o campaign the owners were members of a North American fan group on Facebook where people felt the admins were hostile and silencing towards anyone who was in favor of or sympathetic to the call to action efforts. They also joined another Facebook group that people felt was specifically created to counter the Social Justice movements in the Babywearing community.

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